The US lodging industry is navigating a period of recalibration, with moderate RevPAR growth projected for 2026 amid evolving demand patterns and technological shifts. While the sector anticipates a 0.9% increase in RevPAR and an average occupancy rate of 62%, challenges persist amid inflationary pressures, supply growth, and the transformative impact of AI on travel behavior and hotel operations.
Hotel revenue managers are strategizing for 2026 amid anticipated modest growth and market&specific challenges. With corporate travel and international inbound showing mixed signals, the focus is on securing group bookings early and leveraging digital strategies such as generative AI optimization.
Thailand's hotel and hospitality market is navigating a challenging landscape characterized by shifting consumer behaviors, geopolitical risks, and economic headwinds. Despite these challenges, the market is witnessing a surge in upscale and luxury hotel supply, intensifying competition and pressuring older assets.
Phocuswright analysts predict significant advancements in travel technology by 2026, emphasizing the integration of agentic AI, biometrics, and personalized experiences that enhance human connections and streamline travel processes.
As we enter 2026, theres another major force reshaping the leisure travel landscape: food. Culinary tourism is no longer a side dish. This main course is changing how people choose destinations, their itineraries, and how they share their experiences.