The UK and Ireland hotel transactions market is expected to improve in 2026, but ongoing macroeconomic challenges, rising costs, and regulatory changes are causing delays and a cautious outlook among investors and operators.
Accor and trend forecasting agency Globetrender have identified eight key trends that will shape experiential travel in 2026, emphasizing the growing importance of emotional experiences, authenticity, and personal connection in how people choose and enjoy travel.
For a month, the FIFA World Cup will become more than a global sporting competition it will be a defining measure of how cities, nations, and industries craft human experience at scale.