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7 Proven Strategies to Boost Direct Bookings and Outpace OTAs in 2026
2026-02-18 17:02:33| Hotel Resource
A tectonic shift is underway. Roughly one in three travelers is open to letting AIpowered travel assistants (things like ChatGPT, Gemini Travel, or the Trip.com AI planner) actually discover hotels for them, and many are willing to let these systems book their stays too. Thats what we call agentic booking behavior, and its the next frontier in travel distribution.
Category:
Hospitality
LATEST NEWS
Global Hotel Construction Pipeline Reaches Record High at End of 2025
2026-02-18 16:57:06| Hotel Resource
The global hotel construction pipeline reached a record high at the end of 2025, with significant growth in luxury and upper upscale segments, and the United States and China leading global project counts, according to a new report from Lodging Econometrics.
Category:
Hospitality
Beyond Green Joins Travalyst Coalition as Accommodation Industry Partner
2026-02-18 16:53:02| Hotel Resource
Beyond Green has joined the Travalyst Coalition as its newest accommodation industry partner, according to an announcement released on Feb. 18, 2026.
Category:
Hospitality