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AI Revolutionizes European Tourism: A Study on Adoption and Challenges
2025-09-04 17:17:55| Hotel Resource
The European Travel Commission (ETC) has released a comprehensive study on the adoption and impact of artificial intelligence (AI) within National Tourism Organisations (NTOs) across Europe. The findings reveal that AI is significantly influencing daily operations, particularly in marketing functions, while also highlighting the need for strategic direction and skill development.
Category:
Hospitality
LATEST NEWS
BCG Predicts $15 Trillion in Travel Spending in 2040: How Can Hotels Capture Their Share? & By Genevieve Horchler
2025-09-04 17:05:10| Hotel Resource
Discover strategies for hoteliers to target new markets, capture new demand, and stay ahead of the curve with key insights from Boston Consulting Groups latest research.
Category:
Hospitality
5 Quick Ways to Turn Hotel Benchmarking Into Daily Action & By Joe Hanly
2025-09-04 15:52:44| Hotel Resource
In this article, well look at five simple ways hoteliers are using these insights day&to&day, quick checks that turn benchmarking from a static report into a practical guide for better decisions & and because benchmarking often starts with a question, well, lets do that!
Category:
Hospitality