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CRM Driven Personalization: Moving Beyond Automated Messages to Predictive Guest Experiences - By Lisa Jane Wheaton
2026-02-26 15:42:09| Hotel Resource
Why the hotel PMS is the engine behind modern personalization
Category:
Hospitality
LATEST NEWS
Why Owner Pressure Is Forcing Hotel Management Companies to Rethink Their Sales Stack - By Mike Pavicich
2026-02-26 14:58:44| Hotel Resource
With every merger and acquisition comes a challenge that rarely makes headlines: technological sprawl. New properties bring their own legacy systems, customized processes, and patchwork tools for sales and catering, CRM, contracts, and analytics.
Category:
Hospitality
ITB Berlin Convention 2026: Charting a Course Between Crises and AI
2026-02-25 21:30:24| Hotel Resource
How will we travel in the future? The ITB Berlin Convention 2026, which will take place from 3 to 5 March, will provide a wide range of answers with a high-calibre programme that looks at a travel world in transition. Artificial intelligence, geopolitical upheavals and the challenges of sustainable development call for new ideas and concepts in many areas.
Category:
Hospitality