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› Established Hotel Brands Hold Ground as Airbnb Rises in Popularity Among Business Travelers in Brand Margin Research by BVA BDRC
Established Hotel Brands Hold Ground as Airbnb Rises in Popularity Among Business Travelers in Brand Margin Research by BVA BDRC
2025-03-27 16:53:01| Hotel Resource
The Brand Margin research by BVA BDRC measures how much more or less a consumer is willing to pay for a branded product versus an unbranded one or a competitor. This calculation and the consumer's familiarity with the brand generate a Brand Advantage score.
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Hospitality
LATEST NEWS
Traffic to Websites from Generative AI Jumps 1,200 Percent, but Conversion Lag
2025-03-26 20:53:03| Hotel Resource
A recent Adobe report indicates a significant increase in traffic to U.S. retail websites from generative AI sources, indicating consumers' changing online behavior but less likely to convert compared to other traffic sources.
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Hospitality
Super 8 by Wyndham Brenham, Texas Listed for Sale
2025-03-26 20:53:03| Hotel Resource
HVS Brokerage & Advisory exclusively presents the opportunity to acquire the Super 8 by Wyndham Brenham, Texas & a limited&service hotel with a key count of 51.
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Hospitality