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From Keywords to Conversations: Rethinking Website Content for Generative Engines

2026-01-15 19:22:00| Hotel Resource

Generative AI is reshaping how travelers search for hotelsand how hotels need to show up online. With platforms like Google SGE, Copilot, and ChatGPT, search is no longer just a list of links. Its a conversation.


Category: Hospitality

 

LATEST NEWS

Scandic Go Plans Second Location in Norway With New Troms Hotel

2026-01-15 19:17:58| Hotel Resource

Scandic has announced a long&term lease agreement to open a new 170&room Scandic Go hotel in central Troms, Norway, with an expected opening in 2028.


Category: Hospitality

 

Deloitte Report: Six Strategic Imperatives Shaping the Future of Hospitality

2026-01-15 18:45:11| Hotel Resource

The hospitality industry is undergoing significant change, driven by evolving consumer expectations, technological advancements, environmental pressures, and shifting economic and social landscapes. To remain competitive, hospitality businesses must address current challenges and adopt new strategies focused on innovation, efficiency, responsible operations, and workforce development.


Category: Hospitality

 

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