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Hotel Sustainability Claims: A Risk of Greenwashing and Information Overload

2025-02-21 17:55:03| Hotel Resource

A study by Hospitality and Tourism Management found that excessive sustainability information from hotels may lead to customer skepticism and perceptions of 'greenwashing'. 


Category: Hospitality

 

LATEST NEWS

Resorts World Las Vegas Names Carlos Castro as New COO and CFO

2025-02-21 17:15:15| Hotel Resource

Carlos Castro brings a wealth of experience to his new role, having held senior leadership positions at Hilton Hotels Corporation, Caesars Entertainment, and MGM Resorts International.


Category: Hospitality

 

Maximizing Googles Property Promotion Ads for Hotel Campaigns

2025-02-21 17:06:09| Hotel Resource

Hotels tired of losing direct bookings to OTAs should leverage Googles Property Promotion Ads to improve brand visibility in search results. These PPC ads arent new for hotels, but 2025 will bring updated features marketers should watch for.


Category: Hospitality

 

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