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Leveraging Hotel Guest Personas for Improved Marketing Results

2025-03-21 19:28:26| Hotel Resource

In this guide, well walk you through how to build hotel guest personas and use them to create more effective, data&driven marketing campaigns.


Category: Hospitality

 

LATEST NEWS

The Bower Coronado Opens on Coronado Island, California

2025-03-21 19:24:21| Hotel Resource

The Bower Coronado, a new 39&room boutique hotel, aims to redefine luxury hospitality on Coronado Island by transforming a historic Japanese tea garden into an elegant coastal retreat.


Category: Hospitality

 

12 Proven Strategies for Hotels to Increase Direct Bookings and Cut OTA Commissions

2025-03-21 19:13:53| Hotel Resource

As an independent hotelier, you likely have a complex relationship with Online Travel Agencies (OTAs). While booking sites provide valuable online visibility, their commission costs can significantly impact your bottom line.


Category: Hospitality

 

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