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Online Travel Agents Increase Marketing Spend Amid Shift to Social and AI Channels
2025-09-09 19:52:58| Hotel Resource
Major online travel agents (OTAs) such as Airbnb, Booking Holdings, Expedia Group, and Trip.com Group invested $5.2 billion in marketing in Q2 2025. There is a growing shift from traditional advertising to social media and AI&driven channels.
Category:
Hospitality
LATEST NEWS
Boutique Provincetown, Massachusetts Lodging Portfolio Listed for Sale
2025-09-09 19:45:58| Hotel Resource
Two Provincetown boutique hotels, Crowne Pointe Historic Inn & Spa and Brass Key Guest House, are listed for sale.
Category:
Hospitality
IHG Signs Six Voco Hotels in Mexico for 2027 Opening
2025-09-09 19:42:02| Hotel Resource
IHG Hotels & Resorts has signed agreements to open six voco hotels in Mexico by 2027, adding 848 rooms across key commercial markets.
Category:
Hospitality