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PwC Hospitality Directions: US Lodging Industry Faces New Normal: Moderate Growth Amid AI and Supply Challenges
2026-01-06 20:36:49| Hotel Resource
The US lodging industry is navigating a period of recalibration, with moderate RevPAR growth projected for 2026 amid evolving demand patterns and technological shifts. While the sector anticipates a 0.9% increase in RevPAR and an average occupancy rate of 62%, challenges persist amid inflationary pressures, supply growth, and the transformative impact of AI on travel behavior and hotel operations.
Category:
Hospitality
LATEST NEWS
Hotel Revenue Managers Brace for 2026: Strategies Amid Uncertainty
2026-01-06 20:22:41| Hotel Resource
Hotel revenue managers are strategizing for 2026 amid anticipated modest growth and market&specific challenges. With corporate travel and international inbound showing mixed signals, the focus is on securing group bookings early and leveraging digital strategies such as generative AI optimization.
Category:
Hospitality
Adapting to Change: The Role of Asset Management in Thailand's Hospitality Industry
2026-01-06 20:16:11| Hotel Resource
Thailand's hotel and hospitality market is navigating a challenging landscape characterized by shifting consumer behaviors, geopolitical risks, and economic headwinds. Despite these challenges, the market is witnessing a surge in upscale and luxury hotel supply, intensifying competition and pressuring older assets.
Category:
Hospitality