Media Report: AANHPI consumers reshaping sports and digital media trends
 
 

Report: AANHPI consumers reshaping sports and digital media trends

2025-05-16 19:45:03| Spiritual Career Counseling

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to a Nielsen report titled Breakthrough ROI: Investing in Asian American audiences and media.AANHPI adults are more digitally connected, spending nine hours and six minutes a week logged on to their computers, almost an hour more than all US adults. Since January 2025, streaming has dominated 53 per cent of Asian Americans total TV time, up from 45 per cent in 2024. Some 20 per cent of that viewing is on YouTubealmost twice that of the total US population.As brands increasingly invest in digital advertising 83 per cent of marketers planned to shift spending to digital channels in 2025 AANHPI audiences are proving to be a key force. They are digital-first shoppers, with 43 per cent having clicked on a social media ad, compared to 36 per cent of the total US population. In fact, Asian Americans spend nearly an hour mo...


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Ethereum Price Forecast: Whales increase buying pressure as developers set April 30 for Pectra mainnet upgrade

2025-05-16 07:45:03| Spiritual Career Counseling

FXStreetUpdated Reviewed byMitradeSource: DepositPhotosEthereum developers tentatively scheduled the Pectra mainnet upgrade for April 30 in the latest ACDC call.Whales have stepped up their buying pressure in hopes of a price uptick upon Pectra going live on mainnet.ETH could face strong bearish pressure if its technical indicators confirm a breakdown signal.Ethereum (ETH) has seen immense buying from whales on Thursday following core developers fixing April 30 as a tentative date for the Pectra upgrade to go live on mainnet.Ethereum whales increase buying pressure ahead of Pectra mainnet upgradeIn its latest All Core Developers Consensus (ACDC)call, Ethereum developers tentatively scheduled April 30 for the Pectra mainnet upgrade.The Pectra upgrade successfully went live on the new Hoodi testnet (or test network) on Wednesday. However, developers are still observing potential issues, considering the hiccups seen in the Holesky and Sepolia testnets after a similar upgrade.If April 30 i...


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Next-gen interoperability arrives for Cosmos and Ethereum

2025-05-16 07:45:03| Spiritual Career Counseling

Next-gen interoperability arrives for Cosmos and Ethereum Christina Comben 4 hours ago 2 min read News Cosmos Ethereum Technology Cosmos' IBC Eureka achieved a significant milestone with the first transaction between Cosmos Hub and Ethereum, demonstrating the protocol's ability to connect independent blockchains natively. Christina Comben Mar. 31, 2025 at 1:35 am UTC 2 min readUpdated: Mar. 31, 2025 at 1:35 am UTC Share Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content. The Cosmos ecosystem is set to transform blockchain interoperability with IBC Eureka, the upgrade to its Inter-Blockchain Communication (IBC) protocol. The first transaction between Cosmos Hub (ATOM) and Ethereum was successfully made on Friday, March 28, with potential implications for the user and developer experience in web3.Magnas Mareneck, co-CEO at the newly-formed Interchain Labs, commented:EUREKA! Cosmos Hub MAINNET has now sent its first li...


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