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› The Budget Paradox: Why Do Hotels Cap Direct Booking Budgets but Give OTAs Unlimited Spend? & By Juanjo Rodriguez
The Budget Paradox: Why Do Hotels Cap Direct Booking Budgets but Give OTAs Unlimited Spend? & By Juanjo Rodriguez
2025-10-14 17:52:54| Hotel Resource
Drawing on insights from attribution challenges, short&term thinking, and deep&seated tradition, the following article challenges hoteliers to rethink this established model. Read Juanjo's perspective below to see why uncapped, performance&based investment makes more sense than the status quo.
Category:
Hospitality
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