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› Is Your Hotel Visible in ChatGPT Search? A Quick Guide to Help You Compete With OTAs for AI Planned Trips & By Jonathan Gough
Is Your Hotel Visible in ChatGPT Search? A Quick Guide to Help You Compete With OTAs for AI Planned Trips & By Jonathan Gough
2026-01-14 16:01:45| Hotel Resource
For over two decades, the battleground for hotel bookings has been defined by a struggle for control, with hotels on one side and Online Travel Agencies (OTAs) on the other.
Category:
Hospitality
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Savaya Group and KAJA Group Plan Zumana Beachfront Venue on Balis Kuta Beach
2026-01-14 15:53:22| Hotel Resource
Savaya Group and KAJA Group will open Zumana, a 35,000&square&foot beachfront venue on Kuta Beach, Bali, in 2026.
Category:
Hospitality
Moving Past ROAS As Marketing KPI & By Stephanie Smith
2026-01-14 15:32:05| Hotel Resource
For years, Return on Ad Spend (ROAS) has been treated as the gold standard for evaluating hotel marketing performance. But as traveler behavior evolves and the planning journey becomes longer and more complex, its clear that ROAS no longer tells the full story. A more strategic, full&funnel approach is needed.
Category:
Hospitality