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Moving Past ROAS As Marketing KPI & By Stephanie Smith
2026-01-14 15:32:05| Hotel Resource
For years, Return on Ad Spend (ROAS) has been treated as the gold standard for evaluating hotel marketing performance. But as traveler behavior evolves and the planning journey becomes longer and more complex, its clear that ROAS no longer tells the full story. A more strategic, full&funnel approach is needed.
Category:
Hospitality
LATEST NEWS
Trip.com Group Receives Notice of Investigation from Chinas Market Regulator
2026-01-14 15:14:59| Hotel Resource
Trip.com Group said it has received a notice of investigation from the State Administration for Market Regulation of the Peoples Republic of China, indicating the online travel company is under regulatory review.
Category:
Hospitality
Sydney Hotel Rates Reach Record Highs During New Years Eve
2026-01-14 15:08:16| Hotel Resource
Sydney hotels reported record&high average daily rates (ADR) and revenue per available room (RevPAR) in December 2025, driven by New Years Eve and major events.
Category:
Hospitality